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Celebrating A Decade of Promoting Consumer Protection


After ten years, this community has ignited into a movement with thousands of endorsers and networks of providers and practitioners around the world committing to embedding client protection standards into their products and practices. With this global community, the Campaign launched the world’s first financial consumer protection standards and certification program, offering the industry a pathway to act on its commitment to deliver quality financial services while preserving the dignity of clients.
Today, more than 115 financial service providers have been awarded the Smart Certification seal. More than 45 million clients globally are served by providers that have demonstrated their commitment to treat customers with fairness and respect. Investors have adopted the standards into their due diligence and social impact assessments. Regulators have relied on the principles and the Campaign’s research to design policies that balance client risk, market sustainability, and take the voices of both providers and clients into account.The Campaign has facilitated collaboration between our communities to create a world in which clients can better access a range of financial services with confidence. The 10th anniversary booklet below shares more information about our impact.

Read the Booklet (English)>>