Over the past two years, several initiatives have developed to evaluate the performance of MFIs along various social criteria. While this gives MFIs new tools for assessing and improving their performance, it also has the potential to confuse MFIs and investors. We are writing this letter to explain how our three initiatives -- the Smart Campaign, the Social Performance Task Force and the Seal of Excellence for Poverty Outreach and Transformation in Microfinance – are working together to try to minimize confusion while increasing options for microfinance practitioners, investors, and other stakeholders.

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